Work

Impact of Brand Equity Drivers on Consumer-Based Brand Resonance in Multiple Product Settings

Year: 2010

Type: article

Author: Brian S. Gordon

Institution: Florida State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1493889269

FWCI:

Cites: 133

Cited by: 4

Related to: 10