Work

The psychology of advertising: A simple exposition of the principles of psychology in their relation to successful advertising.

Year: 1908

Type: book

Abstract: "New edition, with additions and a complete index."

Source: Small, Maynard & Company eBooks

DOI: 10.1037/13645-000

Author: Walter Dill Scott

Institution: Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1494495348

Cites:

Cited by: 68

Related to: 10