Work

Sponsoring the Beijing Olympic Games

Year: 2010

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555851011013128

Authors: Sten Söderman, Harald Dolles

Institutions: Stockholm University, Heilbronn University, German Graduate School of Management and Law

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1494890053

FWCI: 8.553

Cites: 55

Cited by: 32

Related to: 10