Work

Developing a Framework for Multi Channel Strategies - An Analysis of Cases from the Grocery Retail Industry

Year: 2004

Type: article

Abstract: Based on ongoing research in multi channel management, we are proposing a simple taxonomy of multi channel strategies.Cases from the grocery retail industry are not only used to illustrate four core strategies but also to study contingencies for the choice of the respective strategies.Furthermore, the cases are used to analyze the alignment of corporate marketing and online channel strategies. 1

Source: Journal of the Association for Information Systems

Authors: Stefan Klein, Claas Mueller-Lankenau, Kai Wehmeyer

Institution: University College Dublin

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Bundesministerium für Bildung und Forschung

OpenAlex ID: W1494908319

FWCI: 8.659

Cites: 34

Cited by: 26

Related to: 10