Work

Brand love in sport: antecedents and consequences

Year: 2012

Type: article

Author: Sarah Broadbent

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W149555827

FWCI:

Cites: 221

Cited by: 2

Related to: 10