Year: 1988
Type: article
Abstract: It certainly is a pleasure to be with you today here in historic Williamsburg, Virginia, and an honor to participate in this year’s conference on People Adding Value to Food Distribution. I’ll be talking about “Packaging A Key Element in Added Value.” All of us here are concerned with packaging in some way--my firm as designer, some of you as manufacturers, others of you in wholesale and retail establishments who stock and sell these packages, and those of you from universities who help us all understand the trends better. But while we study, observe, and determine changes in packaging, the consumer is sometimes totally mystified by what we do. Here, two consumers, Frank and Ernest, learned about DPP in their recent trip to the grocery store. As the checkout clerk explains, “The manufacturer had to raise the price on that item to pay for the cost of switching to a smaller package.” So today I want to take the consumer’s part-helping us to understand his or her problems and how we can make packaging solve them.
Authors: Bassin, Susan B., Bassin, Susan B.
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1495832015