Work

Spotting the disguises and masquerades

Year: 2009

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500910955263

Authors: Steve Dix, Ian Phau

Institution: Curtin University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1495944200

FWCI: 1.036

Cites: 21

Cited by: 16

Related to: 10