Work

Dynamics of International Advertising: Theoretical and Practical Perspectives

Year: 2017

Type: article

Author: Barbara Mueller

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1495945922

FWCI: 6.43

Cites:

Cited by: 70

Related to: 10