Work

Dictionary of Marketing Terms

Year: 1981

Type: article

Authors: Jane Imber, Betsy-Ann Toffler

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1495960444

FWCI:

Cites:

Cited by: 18

Related to: 10