Work

Consumers’ Perceptions of and Responses to Green Cause-Related Marketing

Year: 2005

Type: article

Author: Betsy Suzanne Saylor

Institution: University of Tennessee at Knoxville

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W149614139

FWCI:

Cites: 37

Cited by: 1

Related to: 10