Work

Percepção Dos Consumidores Acerca Do Marketing Relacionado a Causas: Uma Revisão Da Literatura

Year: 2006

Type: article

Source: Redalyc (Universidad Autónoma del Estado de México)

Authors: Sany Karla Machado, Cláudio Damacena

Language: Portuguese

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1496224891

FWCI: 0.911

Cites: 32

Cited by: 4

Related to: 10