Work

Minding the gap: the evolving relationships between affective neuroscience and advertising research

Year: 2015

Type: article

Source: International Journal of Advertising

DOI: 10.2501/s0265048708080098a

Author: Carl D. Marci

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1496266980

FWCI: 5.8

Cites: 5

Cited by: 19

Related to: 10