Work

Numerical encoding and odd‐ending prices

Year: 2004

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560410511186

Authors: Nicolas Guéguen, Patrick Legoherel

Institutions: Université de Bretagne Sud, Université d'Angers

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1496449858

FWCI: 3.711

Cites: 27

Cited by: 40

Related to: 10