Year: 2014
Type: article
Abstract: A value framework can be used to describe the servitization transformation from traditional manufacturing business model to the current endpoint of a complex deployed responsive service delivered within the customer's dynamic environment, where the ability to capture worth is determined by the success of the customer.
Source: Strategic Change
DOI: 10.1002/jsc.1978
Authors: Glenn Parry, Paul Tasker
Institutions: University of the West of England, Cranfield University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1496801626
