Work

Marketing : ein entscheidungstheoretischer Ansatz

Year: 1971

Type: book

Source: Duncker & Humblot eBooks

Authors: Robert Nieschlag, Erwin Dichtl, Hans Hörschgen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1496838285

FWCI: 12.97

Cites:

Cited by: 39

Related to: 10