Work

Virtual advertising in sports events: does it really work?

Year: 2011

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-12-03-2011-b004

Authors: Matthias Sander, Claudia Fantapié Altobelli

Institutions: University of Konstanz, Helmut Schmidt University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1497067538

FWCI: 2.783

Cites: 34

Cited by: 19

Related to: 10