Work

Integrating Identity and Consumption: An Identity Investment Theory

Year: 2015

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2015.1032471

Authors: Scott A. Thompson, James M. Loveland

Institutions: University of Georgia, Xavier University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1497428463

FWCI: 4.143

Cites: 51

Cited by: 27

Related to: 10