Work

Ethnicity and consumer choice

Year: 2005

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/13612020510586424

Authors: Ramya Rajagopalan, Jeanne Heitmeyer

Institutions: Strayer University, Florida State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1497782432

FWCI: 5.086

Cites: 56

Cited by: 52

Related to: 10