Work

Exploring the effectiveness of taxis as an advertising medium

Year: 2005

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.1080/02650487.2005.11072915

Authors: Cleopatra Veloutsou, Claire O’Donnell

Institution: University of Glasgow

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Sustainable cities and communities

Open Access status: closed

OpenAlex ID: W1498055872

FWCI: 2.55

Cites: 27

Cited by: 36

Related to: 10