Work

A nested logit model of strategic promotion

Year: 2007

Type: article

Source: Quantitative Marketing and Economics

DOI: 10.1007/s11129-006-9013-1

Author: Timothy J. Richards

Institution: Arizona State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1500915555

FWCI: 11.81

Cites: 56

Cited by: 36

Related to: 10