Work

Marketing Research Essentials

Year: 1995

Type: article

Authors: Carl McDaniel, Roger Gates

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1501328383

FWCI: 2.708

Cites:

Cited by: 340

Related to: 10