Work

Winning the Olympic marketing game: recall of logos on clothing, equipment and venues at the 2006 Winter Olympics

Year: 2008

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-09-04-2008-b007

Authors: Tom Robinson, Lois Bauman

Institution: Brigham Young University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1501381303

FWCI: 1.092

Cites: 23

Cited by: 17

Related to: 10