Work

Brand and Branding

Year: 2015

Type: reference-entry

Source: Wiley Encyclopedia of Management

DOI: 10.1002/9781118785317.weom120161

Author: Tanya Sammut‐Bonnici

Institutions: University of Malta, University of Warwick

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1501779765

Cites: 8

Cited by: 61

Related to: 10