Work

Integrated Marketing Communications and Consumers Patronage of Nigerian Beverage Products

Year: 2009

Type: dissertation

Study design: Observational Study

Source: Covenant University Repository (Covenant University)

Author: Oladele Kehinde

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1502065652

Cites: 101

Cited by: 7

Related to: 10