Work

The 22 immutable laws of branding : how to build a product or service into a world-class brand

Year: 2002

Type: book

Source: HarperBusiness eBooks

Authors: Al Ries, Laura Ries

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1502187680

FWCI: 3.324

Cites:

Cited by: 49

Related to: 10