Work

Behavioural market segmentation using the bagged clustering approach based on binary guest survey data: exploring and visualizing unobserved heterogeneity.

Year: 2001

Type: book-chapter

Source: CABI Publishing eBooks

DOI: 10.1079/9780851995359.0243

Authors: S. Dolnicar, F. Leisch

Institution: Vienna University of Economics and Business

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1502243003

FWCI: 13.11

Cites:

Cited by: 16

Related to: 10