Work

Strategic Management and Marketing in the Service Sector

Year: 1984

Type: article

Author: Christian Grönroos

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1502783911

FWCI: 14.05

Cites:

Cited by: 1,664

Related to: 10