Work

Anticounterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Types

Year: 2015

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20822

Authors: Ram Herstein, Netanel Drori, Ron Berger, Bradley R. Barnes

Institutions: Bar-Ilan University, Sheffield Hallam University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1502967306

FWCI: 6.625

Cites: 104

Cited by: 39

Related to: 10