Work

External validity of market segmentation methods

Year: 2011

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561111095630

Authors: Taehyun Kim, Hoon‐Young Lee

Institution: Kyung Hee University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1503335452

FWCI: 8.349

Cites: 32

Cited by: 29

Related to: 10