Work

The strategy and tactics of pricing: A guide to profitable decision making

Year: 1995

Type: article

Source: Long Range Planning

DOI: 10.1016/0024-6301(95)91159-6

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1503428541

FWCI: 12.13

Cites:

Cited by: 378

Related to: 10