Work

Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes

Year: 1979

Type: conference-paper

Source: Singapore Management University Institutional Knowledge (InK) (Singapore Management University)

Authors: David B. Montgomery, Dick R. Wittink

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1503458546

FWCI: 6

Cites:

Cited by: 38

Related to: 10