Work

Sensibilidad de los consumidores a diversas técnicas de promoción de ventas en el proceso de selección de marca

Year: 2005

Type: article

Study design: Observational Study

Source: Dialnet (Universidad de la Rioja)

Authors: Begoña Álvarez Álvarez, Rodolfo Vázquez Casielles

Language: Spanish

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1504372988

FWCI:

Cites: 41

Cited by: 1

Related to: 10