Work

Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall

Year: 2012

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20580

Authors: Cynthia Fraser, J. Andrew Bradford

Institution: University of Virginia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1504457657

FWCI: 7.287

Cites: 61

Cited by: 50

Related to: 10