Influence of Reinforcement Contingencies and Cognitive Styles on Affective Responses: An Examination of Rolls' Theory of Emotion in the Context of Consumer Choice
Year: 2011
Type: article
Authors: GORDON R. FOXALL, MIRELLA YANI-DE-SORIANO
Institution: Cardiff University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1504878779