Year: 1999
Type: book-chapter
Study design: Observational Study
Abstract: We asked consumers to report the sources of stress they encounter while purchasing, using and disposing off consumer products and services, and the strategies they use to cope with these stresses.We also examined the mediating role of consumer self-efficacy on the use of coping strategies, and found that efficacy results in a broader range of coping strategies as well as the use of particular coping strategies (e.g., planning and prioritizing).We discuss our findings from the standpoint of marketer interventions to help consumers deal with their stress, and the importance of implicit theories in understanding consumer stress management.
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1505122391