Work

Marketing communication and the hierarchy-of-effects

Year: 1973

Type: book

Source: Marketing Science Institute eBooks

Author: Michael L. Ray

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1505327459

FWCI: 13.54

Cites:

Cited by: 275

Related to: 10