Work

Determinants of the brand equity: A verification approach in the beverage industry in Turkey

Year: 2005

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500510597283

Authors: Eda Atilgan, Şafak Aksoy, Serkan Akinci

Institution: Akdeniz University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1505518416

FWCI: 15.68

Cites: 24

Cited by: 444

Related to: 10