Work

Advertising: Strong Force or Weak Force? Two Views an Ocean Apart

Year: 1990

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1990.11107151

Author: John P. Jones

Institution: Syracuse University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1505604356

FWCI: 1.599

Cites: 12

Cited by: 65

Related to: 10