Work

A preface to marketing management

Year: 1988

Type: article

Authors: J. Paul Peter, James H. Donnelly

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1505930176

FWCI: 5.067

Cites:

Cited by: 68

Related to: 10