Work

Understanding golf country club members' loyalty: factors affecting membership renewal decisions.

Year: 2013

Type: article

Abstract: Many private country clubs across the United States have experienced a declining or flat membership and smaller waitlists of members wanting to join. The objective of this study was to investigate whether member involvement, service quality, and perceived value, influence member satisfaction and intention to renew membership for members of private country clubs. An online survey instrument customized for the country club industry was distributed to members of two country clubs in northeast Ohio. Results indicate that involvement level of members and perceived value impact country club members’ satisfaction and intention to renew their membership. Managerial implications are discussed.

Source: Florida International University Digital Commons (Florida International University)

Authors: Theresa N. Clem, Swathi Ravichandran, Aryn C. Karpinski

Institution: Kent State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1506173304

FWCI: 0.734

Cites: 59

Cited by: 2

Related to: 10