Work

Brand Community Loyalty: A Self Determination Theory Perpective

Year: 2012

Type: article

Source: Academy of Marketing Studies journal

Authors: Edward O’Donnell, Steven P. Brown

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1506199820

FWCI: 0.912

Cites:

Cited by: 9

Related to: 10