Work

Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions

Year: 2003

Type: article

Study design: Observational Study

Source: Sport Marketing Quarterly

DOI: 10.1177/106169340301200302

Authors: Richard L. Irwin, Tony Lachowetz, T. Bettina Cornwell, John S. Clark

Institutions: University of Memphis, Georgia Southern University, The University of Queensland, Robert Morris University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1506627201

FWCI: 13.26

Cites: 35

Cited by: 164

Related to: 10