Work

Influence of personality traits on parasocial relationship with sports celebrities: A hierarchical approach

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.1378

Authors: Tao Sun, Guohua Wu

Institutions: University of Vermont, California State University, Fullerton

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1507548698

FWCI: 2.74

Cites: 47

Cited by: 47

Related to: 10