Work

What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity

Year: 2015

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/mar.20771

Authors: Julie Guidry Moulard, Carolyn Popp Garrity, Dan Hamilton Rice

Institutions: Louisiana Tech University, Birmingham–Southern College, Louisiana State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1507994783

FWCI: 23.19

Cites: 65

Cited by: 371

Related to: 10