Work

Research Use of the IRI Marketing Data Set: Bibliography

Year: 2013

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.2342688

Author: Michael W. Kruger

Institutions: Dominican University, University of Illinois Chicago

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1508230487

Cites: 334

Cited by: 7

Related to: 10