Work

Differential Effect Of National Vs. Regional Celebrities On Consumer Attitudes

Year: 2010

Type: article

Source: RePEc: Research Papers in Economics

Authors: Varsha Jain, Subhadip Roy, Abhishek Kumar, Anusha Kabra

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1508521948

FWCI: 1.479

Cites: 22

Cited by: 8

Related to: 10