Work

The Attraction of the Sizzle: A Service Investment Model

Year: 2012

Type: article

Study design: Observational Study

Source: Quality Management Journal

DOI: 10.1080/10686967.2012.11918081

Authors: Kwabena G. Boakye, Junhyuk Kwon, Charles Blankson, Victor R. Prybutok

Institution: University of North Texas

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1509006693

FWCI: 2.852

Cites: 85

Cited by: 16

Related to: 10