When Demand Projections are Too Optimistic: A Structural Model of Product Line and Pricing Decisions
Year: 2015
Type: preprint
Source: SSRN Electronic Journal
DOI: 10.2139/ssrn.2560662
Author: Andres Musalem
Institution: University of Chile
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W150901578
