Work

Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity

Year: 2007

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: Matteo Fini, Patrizio Gregori

Language: Italian

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1509468252

Cites: 28

Cited by:

Related to: 10