Work

The polytheism of branding: evaluating brands through their worship

Year: 2010

Type: book-chapter

Source: Greenwich Academic Literature Archive (University of Greenwich)

Authors: Jon A.J. Wilson, Jonathan Liu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1510564956

FWCI: 8.743

Cites:

Cited by: 10

Related to: 20